Moviegoers finally embraced the world’s most under-appreciated superhero, the Easter Bunny, assurpassed industry expectations and grossed $11.4 million on Friday, according to early estimates. Universal’s $63 million family comedy, about the Easter Bunny’s rebellious teenage son, is on pace for a $38 million opening weekend, which would give it the fifth best April debut ever.The PG movie was produced by Illumination Entertainment, whose first film, last summer’s Despicable Me , also exceeded expectations by earning $56.4 million its first weekend.
The $32 million sci-fi thrillertook second place with $5 million on Friday. The well-reviewed PG-13 film, starring Jake Gyllenhaal as a soldier who repeatedly relives the last eight minutes of another man’s life in an attempt to prevent an imminent Chicago bombing, should finish the weekend with a sturdy, but not spectacular, $14 million. That result will trail the openings of other recent adult thrillers, such as Unknown ($21.9 million), The Adjustment Bureau ($21.2 million), and Limitless ($18.9 million). Still, it’s an encouraging start for a film that is, at its core, about quantum mechanics.
Third place went to the horror film, which also performed better than expected by collecting $4.8 million on Friday. The PG-13 movie, the first from the new distributor FilmDistrict, cost only $1 million to produce, and will finish the weekend with about $12 million. The Bradley Cooper thrillerwas in fourth with $3 million — a 35 percent drop from last Friday. And Diary of a Wimpy Kid: Rodrick Rules fell 62 percent to round out the top five with $2.8 million. But if you’re looking for a really catastrophic decline, the fantasy action pictureplummeted 76 percent from last Friday, taking in only $1.9 million yesterday. Check back here on Sunday for the complete box office report.
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