Cinema Scene Marketing, one of the nation's leading providers of in-lobby media and promotions, announced today the installation of its first large format video display solution in Clearview's Chelsea Cinemas in New York City.
Supported by NEC Display Solutions hardware, the video wall is comprised of 9 LCD displays configured in a three by three format and supported with high definition directional sound. Movie studios have been the first to embrace the new platform. Original video content was developed for CBS Films' release of 'Beastly' and in support of Relativity Media's release of 'Take Me Home Tonight' and 'Limitless.'
"Cinema Scene continues to deliver on its mission of bringing innovation to the movie going experience. The displays will allow studios and brand advertisers a 'billboard sized' video display. Our unique programming, The Shuffle, creates the perfect platform for any content provider; all interactive content, including longer format video, digital stills, QR codes, webisodes, phone and tablet applications now have a place to effectively reach the movie goer," Michael Holmes, Chief Marketing Officer of Cinema Scene Marketing.
Cinema Scene plans expansion of the large format video displays into the Top 5 DMAs by summer 2011. These installations will complement the already successful TrailerVision™ digital signage network. The TrailerVision™ network recently broadened its nationwide footprint to over 200+ locations and continues to expand towards a projected 1,000+ devices upon network completion.
Cinema Scene Marketing, headquartered in Overland Park, Kan., is an industry leader in driving theatrical marketing, advertising and promotional campaigns for major Hollywood studios and corporate brands. Touching over 200 hundred million cinemagoers annually, Cinema Scene's in-lobby promotions generate memorable brand exchanges.
With 75% of its network located in Top 25 DMAs, the digital signage network provides Digital Out-of-Home (DOOH) advertisers a media network to reach the highly desirable and captive movie going consumer at key theatre circuits including Carmike Cinemas, Classic Cinemas, Clearview Cinemas, Marcus Theatres, Muvico Theaters, National Amusements Theatres, Pacific Theatres, Rave Motion Pictures, and Wehrenberg Theatres.
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