--Contract Expands Rentrak's Relationship with Relativity Media to Now Track Viewing Trends and Behaviors for the Studio's iVOD and EST Business--
PORTLAND, Ore. , June 28, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT ), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced Relativity Media, a client of Rentrak's Box Office Essentials and OnDemand Essentials services, has expanded the relationship by signing a Digital Download Essentials contract to provide performance reporting for the studio's Internet Video-on-Demand (iVOD) and Electronic Sell-Through (EST) content.
Relativity Media is a next-generation studio engaged in multiple aspects of entertainment including full-scale film and television production and distribution, the co-financing of major studio film slates, music publishing, sports management, and digital media.
As Relativity continues to roll out their first group of films into the iVOD and EST marketplace, with such hit titles as Skyline , Limitless and Season of the Witch , Digital Download Essentials will allow the company to have cross-platform access to unlimited iVOD and EST research to facilitate strategic programming decisions. Building upon a well-established foundation in film and television, Relativity understands the value in partnering with Rentrak to support their digital business through Rentrak's Digital Download Essentials service.
Rentrak's Digital Download Essentials is the industry's only reporting and auditing service providing content performance intelligence on purchased and rented movie and television content downloaded via the Internet. Always accessible and easy to navigate, this secure Web-based system provides studios and television networks with a single integrated solution capable of collecting, verifying, consolidating and reporting all digital downloads done over the Internet, including royalty calculations, on a global basis.
"From the big screen, the television and now the Internet, Rentrak is excited to expand our relationship across multiple platforms of distribution with a next-generation studio like Relativity," said Christopher Roberts , Rentrak's Senior Vice President of Home Entertainment & Digital.
Rentrak's Digital Download Essentials services processes daily, census-level Internet Video-On-Demand (iVOD) and Electronic Sell-Through (EST) content in more than 23 countries on behalf of many major studios and television networks.
Rentrak (NASDAQ: RENT ) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, home video and video games, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon , with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com .
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com
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